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Job Title: Digital Growth Manager

Job Location: Dar es Salaam.

Airtel, Tanzania.

 

About who we are:
With operations all over Tanzania, Airtel Tanzania PLC is one of the top telecom and mobile money service providers. With its main office located in Dar es Salaam, Airtel Tanzania is one of Tanzania’s top three mobile service providers in terms of users. Mobile voice, data, and mobile money services are just a few of the integrated telecom solutions that Airtel Tanzania provides to its customers, both domestically and abroad. Through shortened client journeys, Airtel Tanzania hopes to keep offering a straightforward and user-friendly customer experience.

The most creative mobile phone provider in Tanzania, Airtel Tanzania PLC was established in October 2001 and has brought forth numerous “firsts” in the industry.

Role Objective:
The nexus of product development, marketing, and monetization is home to the digital growth manager. The post holder is in charge of developing and putting into action digital growth and acquisition strategies that produce steady revenue growth and devoted clientele.

The post holder will be in charge of creating and managing the company’s go-to-market strategy, campaign planning and management, affiliate marketing management, customer/partner funnel optimization, and external stakeholder management.

Excellent tracking performance should be the position holder’s obsession, and they are expected to continuously possess or obtain the necessary data to demonstrate what is and is not functioning, as well as to take prompt corrective action when needed. Key requirements for the position include having strong commercial acumen and the capacity to provide ideas for boosting product growth, customer acquisition, customer lifetime value, customer retention, revenue growth, and profitability.

Primary Accountabilities:

1. Use digital platforms to increase revenue and data users.

• As a business leader, the Growth Manager bears responsibility for achieving the financial and strategic goals of the new growth digital firm.
• Take an active role in creating the commercial strategy for digital company, including its ongoing iterations. These strategies outline the organization’s short- and long-term goals and make use of content partners, technology, information, and digitization capabilities.
• Take the lead in developing and implementing the digital business’s Go-To-Market (GTM) and Distribution strategy, as well as its goods.
• Align stakeholders and activate all organizational resources to produce the anticipated value by organizing the Consumer segment outcomes and prioritizing their execution.
• Create and implement a consumer growth strategy to stimulate growth, optimize both short- and long-term return on investment, and improve our customer-facing acquisition and retention processes.
• Engage important clients and industry players, such as content partners, to carry out initiatives that boost expansion and expand the uptake and penetration of your products.
• In charge of creating and monitoring KPIs and Objective Key Results (OKRs) for the monthly business review (MBR) procedure.
• Takes part in the planning process to restate objectives and define specifications.
• Create and execute optimization tests both before and after launch for our whole client funnel.
• Utilize data insights to create tailored loyalty and lifestyle retention programs that will maintain usage and reduce attrition.
• Frequently involves senior executives and stakeholders in all facets of the digital business for communication and decision-making.

2. Collaborating with both internal and external clients to ensure seamless implementation and execution from start to finish.

• Align stakeholders and activate all organizational resources to produce the anticipated value by organizing the Consumer segment outcomes and prioritizing their execution.
• Create and implement a consumer growth strategy to stimulate growth, optimize both short- and long-term return on investment, and improve our customer-facing acquisition and retention processes.
• Engage important clients and industry players, such as content partners, to carry out initiatives that boost expansion and expand the uptake and penetration of your products.
• Important figurehead for tie-ups and strategic digital partnerships; in charge of vendor communication and engagement.
• Accountable for carrying out the project roadmap.
• Accountable for post-launch management and service quality.
• Accountable for managing and integrating UAT from start to finish.
• Accountable for ensuring alignment with all important parties (MIS, Sales, IT, etc.).
• Conduct competitive and market research in the VAS industry to find opportunities and have an impact on business choices.
• Create and execute optimization tests both before and after launch for our whole client funnel.

3. Encourage creativity:

• Every quarter, have one innovation.

4. Increase Awareness & Saliency of Data Brand.

• Take control of the digital space by leveraging tie-ups and strategic digital partnerships to increase revenue and data consumption.

5. Any additional responsibilities that may occasionally be allocated.

 

Experience and Qualifications.

Qualifications in Education and Functional/Technical Skills:

• A bachelor’s degree, ideally in a related discipline such as marketing, commerce, economics, business administration/management, or economics.
• Having a master’s degree in business will help you in this regard.

  Experience That Matters:

• Five years of formal commercial experience in the FMCG, Fintech, telecom, and other industries.
• Proven expertise in digital value-added services, product and customer management, and project management.
• Possess in-depth understanding of partnerships, customers, products, sales, and markets in the business arena.
• Ability to clearly articulate requirements in textual form and convert business demands into a form that the development teams can use to fit with the sales and marketing strategy.
• Ability to instill a culture of excellence that includes strong solutions, customer and market focus, project leadership, responsibility, high-performance teams, alignment, discipline, speed, and quality.

Additional criteria (behavioral, etc.):

• Drive for outcomes: Always and regularly among the best performers, able to surpass expectations; highly focused on the bottom line; relentlessly drives oneself and others to achieve outcomes.
• Customer Focus: Acts with the needs of the customer in mind; builds and maintains productive relationships with customers; wins their trust and respect; is committed to satisfying the needs and expectations of both internal and external customers; obtains first-hand customer information and uses it for improvements in products and services. Creativity: Generates a lot of fresh, creative ideas; connects disparate concepts with ease; is frequently seen as distinctive and valuable in brainstorming sessions.
• Interpersonal Savvy: Ability to relate to a wide range of individuals, both inside and outside the business; establishes suitable rapport; creates connections that are productive and successful; employs tact and diplomacy; and can easily defuse tense situations.
• Problem solving and critical thinking.
• Strong interpersonal and attention to detail abilities.
• Outstanding communication skills—both oral and written—and negotiation abilities.

Applications must be submitted by June 14, 2024.

Please be aware that you have not been selected if you do not hear from us within 14 working days of the advertisement closing date.

There are no fees associated with applying for jobs or using Airtel Tanzania Plc’s services. Please ignore any solicitation for payment of a charge that you may receive.

We appreciate diversity and are an equal opportunity employer. Therefore, among other things, we do not discriminate against candidates based on their gender, race, disability, or religion. Every employment opportunity is chosen based on the candidate’s qualifications, merit, and the needs of the company.

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