Brand Manager Job at WATU

Overview

Job Title: Brand Manager

Work location: Dar es Salaam

WATU Credit

 

 

The WATU is a customer-focused organization that believes that everyone deserves the opportunity to be an entrepreneur and realize their life’s ambitions.

 

 

 

Your purpose:

Watu Africa empowers entrepreneurs.

The WATU is a mission-driven, customer-centric firm that thinks that anyone who wants to be an entrepreneur should have the ability to start, grow, and achieve their life goals. As Africa’s fastest-growing asset finance company, we envision the continent’s bright and prosperous future and want to be a part of the team that makes it a reality. Our vision is to provide asset financing services for mobility assets (motorcycles, three-wheelers, and vehicles) and phones to ambitious individuals who believe that, given the right tools, they can achieve their entrepreneurial dreams and prosper in life while meeting the needs of their families and communities.

As a result, we are committed to Empowering Entrepreneurs by giving them with the resources they need to move forward and improve their lives.

 

 

Role:

Purpose:

Responsible for developing, implementing, and monitoring marketing programs and campaigns to support Watu Tanzania’s brand and communication objectives. This position will require you to collaborate with cross-functional teams and coordinate the implementation of creative marketing strategies for all Tanzanian products.

 

What will you do?

The Role Description:

The KPI Guidelines:

• To manage the Watu brand in Tanzania to guarantee that the company’s strategic goals are met through the brand.
• To develop and implement effective public relations and marketing strategies and campaigns to promote or strengthen the Watu brand in Tanzania.
• To coordinate the project management process for all brand and marketing-related projects to ensure proactive management, quality standards, and timeliness are met.
• To develop and manage media interactions with all stakeholders to ensure favorable coverage and consistent messaging across the board.
• To coordinate production projects to ensure that they are completed on schedule, under budget, and of high quality.
• Create and manage a database of media and blogger connections, guaranteeing prompt response to requests in accordance with agreed-upon SLAs.
• The strategic relationship management entails identifying and working with various partners and stakeholders in marketing and branding efforts.
• To collaborate with internal teams, including brand and executive leadership, to connect PR and marketing initiatives with broader business goals.
• To create and drive brand immersion among firm employees.
• To define and report on critical indicators for public relations campaigns, media coverage, and other digital platforms in order to assess the performance of PR strategies.
• To manage all agencies in accordance with the Watu portfolio to guarantee that the business benefits from timely and high-quality service. This will entail tracking deliverables, managing issues and complaints, and so on.
• The analysis of brand reports. Share media monitoring reports that include crucial insights with relevant markets. Assess the impact of brand initiatives using both qualitative and quantitative measures.
• To collaborate with the Finance Department to provide brand expenditure reports that emphasize cost-effectiveness and ROI.
• To oversee production requests with the procurement team to ensure timely execution. Obtain pre-production samples for approval, ensure that specifications are followed, and address any quality concerns or delays.
• To participate in mid-year performance reviews, annual performance appraisals, and monthly one-on-one meetings as part of the Watu performance management cycle.
• To perform any other duties as directed by management.
• The approved public relations plans and initiatives with demonstrated implementation and influence on the Watu brand.
• The feedback from the business on the quality of collaboration/support.
• In Tanzania, media coverage has improved by 100% across all relevant media outlets.
• The level of consistency in messaging across all media outlets and countries.
• Successfully implemented approved communication plans and met SLAs.
• Improved public relations approach by leveraging trend information.
• The submission of high-quality trend reports, with a link to the business’s leverage.
• Quality reporting is timely in accordance with brand reporting requirements and criteria.
• The achievement of SLAs with the agency.

 

The Work connections.

The internal relationships:

The Brand Manager shall be:

• Directly responsible to the Deputy Country Manager Commercial and reporting to the Head of Brand and Communications.
• Needed to work and collaborate with a variety of cross-functional teams.

 

 

External relationships:

• Partners.
• Agencies.
• Suppliers.
• Requirements.

 

The Education & Experience:

• A bachelor’s degree in marketing, business, communication, or a similar discipline from a recognized college.
• At least 8 years of experience in marketing, project management, or a similar job.
• Familiar with the Tanzanian market.

 

The Skills and Competencies:

• Excellent leadership and team management skills.
• The excellent organizing and planning skills.
• A high level of attention to detail and problem-solving abilities.
• The effective communication and interpersonal abilities.
• A proficiency with Microsoft Office/Google Docs and facilities management software.
• The ability to work under pressure and meet deadlines.

 

 

The Preferred Skills:

• Expertise in marketing software and tools (such as Google Analytics, social media management platforms, and email marketing software).
• Strong understanding of digital marketing channels and technologies, as well as copywriting skills.
• Excellent written and spoken communication abilities.
• Capable of thinking creatively and solving problems.
• Proficient in data analysis and reporting.
• Excellent organization abilities and attention to detail.
• Ability to operate both independently and collaboratively.

 

WHAT WE OFFER:

• Join an international, vibrant, and driven team that has high objectives and works hard to attain them.
• Opportunities to learn and grow alongside us.
• A competitive compensation package.

 

The Health Benefits:

Do you envision yourself being a member of the WATU team? Then please submit your CV and cover letter; we look forward to working with you!

**Please be aware that this vacancy does not need persons to pay for career opportunities.**