Overview
Job Title: Commercial Events Manager
Job industry: Print/ Digital Media
The job function: Digital Media
The job experience level: Mid level
The minimum years of experience: 7
The minimum academic qualification: Bachelor
Job location: Dar es Salaam
Mwananchi Communications Limited (MCL)
Job Summary:
We are responsible for providing profitable events in line with MCL’s strategic and revenue objectives. You will develop and manage existing and new event concepts from beginning to end, with an emphasis on ideation, sales, and delivery. You will produce concepts, secure stakeholder buy-in, sell to sponsors and partners, and carry out high-impact formats such as thought-leadership forums, expos/exhibitions, summits, and festivals. You will secure sponsorships and strategic agreements while collaborating with an in-house sales staff and external sales agents.
You will achieve internal buy-in for innovative event concepts and manage your colleagues through their execution. You will oversee all logistics and ensure that each MCL event is a success and provides value to participants, sponsors, and audiences. You will drive event innovation, ensure smooth execution, and increase MCL’s brand visibility, collaborating with sales and marketing to create iconic experiences that engage audiences, develop business, and produce money.
The full job description:
The Partnerships, Sales, and Sponsorship Development.
- To identify and connect with potential sponsors, partners, and stakeholders.
- Create a sales pipeline suited to each event, and collaborate with in-house and external sales teams to close sales.
- Create sponsorship pitches and negotiate contracts with the tacit goal of increasing MCL revenue.
- Make sure that partnership deliverables are completed before to, during, and after events.
- The Sales, expansion, and management.
- Increase our ability to brainstorm faster and deliver several events at once by rapidly and innovatively assembling a sales team.
- To train, coach, and empower MCL’s current salespeople to swiftly produce concepts and successfully sell new events.
- To champion mindset alterations and positive behavior change inside MCL’s sales department and the overall MCL corporate body.
- To evangelize the value of events as a vital component of MCL’s revenue diversification and transformation plan.
The Event Planning and Management:
- Create and execute event concepts, plans, and deadlines.
- The pitch event concepts internally to gain essential stakeholder support.
- To manage event logistics, such as location, permits, vendor selection, and on-site coordination.
- Manage budgets, schedules, and personnel assignments to ensure that events go smoothly.
- Make and implement contingency plans for probable event issues.
The Stakeholder Engagement and Collaboration:
- To collaborate with internal teams, such as marketing, communications, and editorial, to match event objectives with the company’s mission.
- To maintain good working ties with industry leaders, vendors, and community partners.
The Budget and financial management:
- To prepare and monitor event budgets to ensure resource efficiency.
- Track spending and offer detailed post-event financial reports.
The Event Reporting and Evaluation:
- To conduct post-event evaluations to determine success and areas for improvement.
- Create comprehensive event reports that include attendance data, feedback, and effect assessments.
- Use statistics (data) and digital tools to demonstrate the reach and effect of MCL events beyond its own media network.
The Compliance and Risk Management:
- Ensure that all MCL events adhere to legal, safety, and health laws.
- Reduce risks by doing site inspections and implementing safety rules.
- As a revenue-driving role, the candidate is expected to meet all agreed-upon sales, collection, customer service, and impact reporting targets, as follows:
Sales: Meet 100% of your monthly and quarterly sales targets.
Collection: Collect 100% of any outstanding debt.
Customer service: Handle any concerns within 24 hours.
Impact reporting: Provide impact reports.
