Overview
Job Title: Marketing and Communications Manager
Job location: Dar es Salaam, Tanzania
Girl Effect
Who we are
A global nonprofit organization called Girl Effect creates media that women need, want, and trust. Our programming, which includes chatbots, chat programs, TV dramas, and tech, assists teenage females in Asia and Africa in making decisions and making changes in their life.
By providing information and addressing concerns on relationships, education, health, and nutrition, we establish safe places for girls and give them the tools they need to challenge preconceived notions about what is “for a girl.”
We have 50 million people within our reach. Additionally, we’re reaching girls at scale using technology so that they can all choose to take charge of their bodies, health, education, and livelihood.
Because when a girl discovers that she has the ability to make decisions that alter her life, it encourages others to follow in her footsteps. She sets off a chain reaction that affects her nation, neighborhood, and family.
The Girl Effect is that.
Background:
Girl Effect employs branded media as a means of spreading messages on behavior modification.
We connect with girls everywhere, both online and off, to provide them with support during life’s pivotal moments when decisions about their health, education, and financial future must be made.
Our proficiency in behavior modification science is employed to inspire and provide girls with knowledge and assistance so they can envision a different future for themselves, take action, and create a stronger demand for the resources and possibilities that are accessible to them.
Among our young brands are Yegna in Ethiopia, Tujibebe in Tanzania, and Chhaa Jaa in India. They can be found in a variety of platforms, including digital (Facebook, Instagram, Youtube, Tiktok, and Whatsapp), print, radio, TV, and radio. When combined, these brands reach millions of youth throughout South Asia and Africa.
The Brand:
Tujibebe is a brand that gives young and adolescent Tanzanian women the knowledge and motivation they need to make decisions about their livelihood, education, and health—from starting a small business and saving money for the future to managing parenthood and going to the doctor.
Tujibebe, which translates to “let’s lift ourselves up, together” in Swahili, unites young people to overcome obstacles in life and pursue their goals. Girls can participate with Tujibebe’s material online through interactive audio stories, digital channels, radio dramas, and radio chat shows, regardless of whether they own or borrow a mobile phone.
We provide females free calls to our Interactive Voice Response (IVR) line, which includes motivational tales and counsel from female entrepreneurs, as well as quizzes and the largest network provider in Tanzania, Vodacom.
Tujibebe presently has 800,000 web product users, 820,000 IVR users, 96,000 girls linked to its social media platforms, and 4.3 million people reached through its radio drama. We set out to contact 400,000 females, and thus far, we have reached anything from 1.7 million to 2.3 million.
The Scope:
Being a part of Tujibebe at this time is amazing. We are in the process of rebranding in order to establish a household brand that appeals to a core demographic of young Tanzanian women and girls (15–29 years old). In addition, we have launched important programs in strategic regions of Tanzania with funding to address obstacles and promote positive behaviors in the areas of routine and HPV vaccination uptake, SRH, economic empowerment, and early childhood development for young parents.
The marketing manager will be essential in helping our audience become more aware of the Tujibebe brand. They will make sure viewers are aware of, adore, and confident in our brand by collaborating with the digital, production, and content managers to support them in creating a future.
Responsibilities:
- Create and oversee the Tujibebe brand’s marketing plan.
- Oversee marketing initiatives to increase Tujibebe’s visibility among stakeholders and target audiences.
- Create and distribute media and performance reports, making sure that the campaign’s narratives are easily shared and thoroughly recorded.
- Find fresh ways for the brand to interact with our audience through promotion.
Develop and Implement Communication Strategies:
- Create communication tactics that will stand out in the market and connect with girls for both digital and analog platforms.
- Develop marketing and communication plans for upcoming launches, events, and promotions.
- Work together with the teams that gather evidence and insights to inform briefs and content production.
- Collaborate with internal designers to produce consistent marketing campaigns.
- Oversee online projects on Facebook, Instagram, and the website to increase top-of-funnel growth and steady traffic.
- Work together in an Agile process to improve messaging, design components, and calls to action.
- Work together to compile success stories, human interest stories, and films on program accomplishment with the global communications team and the in-country program team.
- Produce engaging and educational newsletters, press kits, press releases, and other marketing collateral.
Optimize Marketing Performance:
Evaluate new marketing data and keep improving Tujibebe’s marketing results.
Give the data team advice and assistance with metric selection, data ingestion, and report development. Make suggestions for enhancing Tujibebe services and goods based on marketing insights.
Contribution to Product and Brand Strategy:
Contribute to the product strategy so that it can evaluate efficient marketing techniques for expanding its audience.
To execute successful marketing efforts, stay current on local marketing trends.
Measure how the target audience perceives the brand in conjunction with the Evidence and Insights team.
Organizing and Supervising Events:
Make sure that events are managed smoothly. Invited or hosting, Tujibebe is supported by suppliers
Plan and participate in promotional activities like exhibitions, open days, press conferences, tours, and visits.
Management:
Oversee marketing initiatives, spending, and deadlines while updating the Creative Director.
Oversee a group of consultants to develop persuasive marketing initiatives.
Quickly address concerns pertaining to marketing and communication in all currently running projects.
Who you are
Competencies and knowledge:
At least five years of relevant, hands-on marketing experience with accounts with complicated audience sets and a national or multi-regional scope
Have experience leading a team, even a small one
A degree in journalism, public relations, marketing, media management, or communications is advantageous but not required; practical experience will be given more weight.
It is crucial to have a solid understanding of public relations, media relations, and marketing.
extremely at ease working with figures and digital data sets, such as dashboards and spreadsheets
Excellent coordination, writing, communication, and organizing abilities
strong ability to pay attention to detail, operate under pressure, and meet deadlines
Ability to stay adaptable and overcome obstacles
Positive, energetic, can-do attitude
Commitment to realizing the potential of girls and to the vision and values of Girl Effect
Strong language skills in speaking, writing, presenting and reading in Kiswahili and English
The attitudes that we seek
able to function well in a complicated organizational framework with several stakeholders
at ease making decisions together
a “do-er thinker”
a love of communicating and dealing with people from all backgrounds and places; this position will include a lot of presentations, lengthy conversations, paperwork, and fighting fires.
Extremely sympathetic and context-aware; capable of resolving conflicts between competing demands and agendas
inspired by a sense of mission and concern for improving the lives of children and other marginalized groups in society
You’re used to working in a fast-paced team environment and have excellent prioritization and execution skills.
You approach making a difference and doing excellent work with energy and excitement.
You present your work in a professional manner and provide excellent information and follow-through at every stage.
Additional information you should be aware of
We are seeking individuals who are committed to changing the world for girls as we scale and grow. We have very high hopes for the future.
Our teams span a variety of industries (commercial and non-profit) and specializations (brand and creative to gender and insight). You’ll develop and learn in a setting that pushes you to approach problems and your work from new angles. As a result, you should anticipate working in an environment that will challenge and grow you in your position, where you may further your career and collaborate with bright, motivated individuals who share your commitment to the cause.
Regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity, or expression, Girl Effect is dedicated to providing equal job opportunities. Being an equal opportunity employer makes us proud.
Our goal is to establish an organization that more closely reflects the communities we serve. In order to achieve this, careful consideration will be given to hiring applicants from a variety of academic, professional, and cultural backgrounds.
We are hiring for this position with a 12-month contract.
Applications must be submitted by April 30, 2024.
