Overview
Job Title: Marketing Manager
ID for the request: 27846.
Division: Business.
Head of the Commercial Department is the reporting line.
Grade of Work: 16.
Concerning ENGIE Energy Access:
In Africa, ENGIE Energy Access is the top supplier of mini-grid and pay-as-you-go (PAYGo) solutions. The company provides clients and distribution partners with access to clean, reasonably priced energy by creating cutting-edge off-grid solar solutions for residences, commercial buildings, and public spaces. The mini-grids promote economic development by enabling electrical productive use and creating commercial opportunities for entrepreneurs in rural communities, while the PAYGO solar residential systems are financed through reasonable installments starting at $0.19 per day. With more than 1.9 million customers, more than 1,800 employees, operations in nine African countries (Benin, Côte d’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda, and Zambia), and more than 9 million lives impacted thus far, ENGIE Energy Access hopes to impact 20 million lives throughout the continent by 2025.
The website Engie-energyaccess.com
www.engie-africa.com on LinkedIn
Work Objective:
In charge of ENGIE Corporate identity, marketing campaigns, communications strategy, and brand development for Mobisol (MySol). This entails maintaining a consistent brand identity that aligns with the company’s values, mission, and brand design, as well as consistent messaging directed towards all relevant parties, such as investors, customers, staff, and other partners. responsible for the expansion of the company’s market share via departmental initiatives that support the effective business plan.
Workplace Duties:
- Creation, execution, and upkeep of marketing campaigns, brand strategies, and company identities.
- Creation and enhancement of marketing policies, procedures, and guidelines for ENGIE Mobisol.
- Frequent reporting to the head of commercial on marketing performance and budget planning.
- Recognizing the patterns and behaviors of the client base will help the business create and advise on the best items and bundles to provide in order to meet market demand and provide outstanding customer service.
- Oversee and establish the Trade Marketing plan for a variety of brands and clientele to ensure the long-term viability and expansion of the company.
- Manage and direct tactical campaigns, promotional materials, and short- and long-term ENGIE Mobisol UK LTD Trade Marketing programs for sales, portfolio, eNPS, and health and safety (HSE).
- Assist internal and external stakeholders in order to guarantee that projects and Commercial & Customer Finance support activities are finished according to schedule and specifications in order to best meet the overall business objectives.
- Evaluates trade marketing, business, performance, and competitive analyses and compares the results to KPIs and company-set targets to assess the success of sales campaigns and make the required adjustments. Give the company a competitive edge by being responsive rather than reactive in order to compete successfully and efficiently.
- Product managers use various surveys and research methods to determine the needs of the market, suggest future product lines and roadmaps, launch products successfully, track performance trends, and make recommendations for enhancements on a regular basis.
- To guarantee best-in-class quality and cost-effectiveness, coordinate all Trade Marketing initiatives, point of sale initiatives, and value-adding products with internal and external designers and suppliers. Coordination of regulatory requirements for trade or consumer promotions to encourage loan repayments and uptakes, if appropriate.
- Collaborating and establishing connections with commercial and supply chain teams around the nation to assist national sales or operational initiatives, such as evaluating new product concepts and altering packaging.
- To expand sales channels, digital sales platforms must be developed, implemented, and maintained.
- Create plans and oversee digital marketing initiatives to guarantee ENGIE Mobisol UK LTD’s online presence.
- Encourage and impact the sales team to make sure they remain focused and driven to meet their goals.
Effectiveness of subordinates:
- Consistent evaluation of departmental responsibilities and competency needs.
- Make certain that employees comprehend how their responsibilities relate to the EEA plan.
- Make sure employees in your department behave appropriately and politely while carrying out their tasks.
- Make sure your department implements performance consequences, such as rewarding top performers and periodically providing official and informal criticism to underperformers.
- Evaluate and track the departmental staff’s needs for training and development.
- Make sure employees have the tools they need to do their jobs.
Perform any additional tasks that may occasionally be delegated to you by line management.
Our team leaders and managers are held to a high standard at EEA. Every team member and management contributes significantly to making sure that our customers and all other team members have an amazing experience. As they advance their own leadership abilities and foster the development of their direct reports, our team leaders and managers assist EEA in achieving its lofty objectives.
We think that excellent Manager:
- Achieve ambitious goals: As a highly effective and responsible leader, you foster an atmosphere that encourages decisive action and effective action, both of which are necessary for the achievement of results.
- Behaving honorably means being frank, courteous, impartial, and open as a leader. A foundation of transparency and trust is what you establish and grow upon.
- Motivate and guide the group: As an exemplary leader, you exemplify your words. With humility and confidence, you guide and empower your group.
- Are accessible: By being personable and paying attention, an accessible leader creates and preserves strong bonds with stakeholders.
- Promote inclusivity and diversity: As an inclusive leader, you promote inclusivity and a feeling of community.
Responsibilities:
- Spending Plan for Marketing.
- Performance of the Marketing Team.
- Marketing policy enforcement.
- Service quality within the department.
- It is his or her responsibility to inquire before approving any money request.
Skills and knowledge:
Experience:
- Five years minimum of expertise in the marketing domain.
- Two to three years’ minimum of experience in marketing leadership.
- Expertise in performance management, team management, and budget management.
- Academic background or equivalent credentials in business, design, marketing, trade, or allied fields.
- A track record of accomplishment in management within the cross-departmental trade marketing or business development divisions.
- Experience in international public relations for solar off-grid electricity and green energy.
- Experience working with stakeholders from Africa.
- Extensive familiarity with brand, product, and service management as well as trade marketing fundamentals.
- Thorough comprehension of East African trade and marketing dynamics.
- Strong initiative, teamwork, and leadership qualities.
- The capacity to choose priorities and accomplish goals.
- Outstanding written, oral, and interpersonal communication abilities.
- A readiness to travel.
Qualifications:
- A bachelor’s degree at the very least in public relations, marketing, communication, or any other business-related field.
- Having a master’s degree is beneficial.
Language or languages:
- Fluency in both Swahili and English as well as outstanding verbal communication abilities.
Technology:
- Proficiency with Microsoft software, a computer, design tools, and smartphones.
We appreciate your interest in applying, however please be aware that only those who have been shortlisted will be contacted due to the volume of submissions we receive.
ENGIE is an equal opportunity company that is dedicated to fostering diversity and a welcoming atmosphere for all. Without regard to origin, age, name, sexual identity, orientation or preference, religion, marital status, health, disability, political opinions, union involvement, or citizenship, all applications are assessed based on business needs, job requirements, and individual qualifications. Our uniqueness is what makes us powerful!
Flexible Gen & Retail Business Unit: GBU.
Energy Access is the division.
ENGIE MOBISOL UK Ltd., Tanzania Branch is the legal entity.
Type of Contract: Fixed-Term.
Employment Type: Full-Time.
Skilled (>3 experience <15 years) in their professional experience.
Bachelor’s degree as the level of education.
